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Business-information technology (IT) initiatives in pedagogy are no longer a novelty. Still, some of the best known music examination boards seem reluctant to change, and continue to adopt a system largely bereft of it to run their business. Aligning business and IT in music examination boards is proving to be a theoretical challenge, and an unresolved issue at the corporate level. Involuntarily participation in the increasingly prevalent reliance on new technologies to augment business opportunity, as part of a wider process of globalization, is no longer a viable option. Although some boards are seeing this alignment as an enabler of business goals, others see it as an inhibitor. Who is right? Which strategy reaches the business goal of maximum enrollments? This paper opens a discussion on possible best-aligned business-IT decisions to enable best business activity and uses a case study to examine the underutilization of business-IT alignment adopted by one of the most successful music examination board in the world. This paper questions whether the use of IT in music examination defines being a market leader or not. By using a survey, in-depth interviews and a pilot study, this paper presents an IT alignment fit between the board and its IT platforms. Finally, the paper leverages the value of an initiative composed of thoughtful business strategy and IT to open up new business opportunities, and raises unanswered questions for the reader.