Portuguese language
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 22 July 1996
Length: 23 pages
Data source: Field research
Topics:
Advertising media; Associations; Business expansion; Business growth; Business history; Globalization; Growth strategy; Leadership qualities; Management philosophy; Operations strategy; Organizational change; Organizational restructuring; Organizational values; Product development; Product distribution
Share a link:
https://casecent.re/p/190827
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a Portuguese version. Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest furniture dealership. Describes the innovative strategic and organizational changes Kamprad made to achieve success. In particular, focuses on his unique vision and values and the way they have become institutionalized as IKEA's binding corporate culture. The trigger issue revolves around whether this vital 'corporate glue' can survive massive expansion into the United States and the Eastern Bloc and Kamprad's replacement as CEO by a 'professional manager'.
Locations:
Industries:
Size:
USD2.5 billion revenues
Other setting(s):
1989
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 11 February 1995
Length: 15 pages
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 22 July 1996
Length: 20 pages
Data source: Field research
About
Abstract
This is a Portuguese version. Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest furniture dealership. Describes the innovative strategic and organizational changes Kamprad made to achieve success. In particular, focuses on his unique vision and values and the way they have become institutionalized as IKEA's binding corporate culture. The trigger issue revolves around whether this vital 'corporate glue' can survive massive expansion into the United States and the Eastern Bloc and Kamprad's replacement as CEO by a 'professional manager'.
Settings
Locations:
Industries:
Size:
USD2.5 billion revenues
Other setting(s):
1989
Related
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 11 February 1995
Length: 15 pages
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 22 July 1996
Length: 20 pages
Data source: Field research