Product details

Adobe's 'Kickbox' system of grassroots innovation garnered headlines and then, through an open source community, found its way into hundreds of companies and other organizations of all types. A group of Kickboxers from Swisscom are inpsired to take the methods and technology to the next level, hoping to foster new waves of employee-led innovation. Their new venture, 'rready', has gained the support of Kickbox's inventor and aims to productize the Kickbox innovation approaches. But can the founders prioritize growth and stay true to the open source ethos of Kickbox? This case is a sequel to 'Kickboxing' at Adobe Systems, a Case Centre best-selling case in Entrepreneurship.