Product details

During the beginning of the year 2023, Apple had announced a unique proposition of opening directly managed retail stores in India. The retail stores were to offer complete product line-ups coupled with end-to-end customer service. Thus, with its first retail outlet coming up in Mumbai, during April 2023, the brand was ready to cater to a new segment of consumers. Retail outlets were scheduled for inauguration much earlier in India, although, it got delayed due to the pandemic. The supply chain snags in China and changing macroeconomic scenario had influenced strategic decisions of the technology stalwart, paving way for India to come up as the second largest market for the brand's signature products after the US. Opening flagship stores in India was a premier growth strategy for the technology brand, to cater to the rising consumer demand and to secure a bigger pie from the Indian market. With Apple's online store opened during the pandemic year, the technology brand had enjoyed an unprecedented growth momentum in the Indian market. Tech analysts highlighted that Apple's renewed retail push in India would help the brand to become a full stack player focussing on everything from manufacturing to retail. Would Apple be able to penetrate the Indian market by creating an omnichannel presence?