Subject category:
Ethics and Social Responsibility
Published by:
ESSEC Business School
Length: 32 pages
Data source: Field research
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https://casecent.re/p/191030
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Abstract
Milk Mantra, the first Indian VC-backed new-age dairy food company, created in 2009, has disrupted the milk market and has become one of the leading players in Odisha. The company's purpose has been to pursue 'nourishing a pure and healthy life' for customers and to be responsible to its farmers from its inception. Srikumar, the founder and CEO, and Rashima, the cofounder, believe that Milk Mantra has reached the phases where it is ready to scale and is hopeful of finding a proper way to scale without drifting away from the mission that motivated them to create Milk Mantra.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2018-2022.Geographical setting
Country:
India
Subject category:
Ethics and Social Responsibility
Published by:
ESSEC Business School
Length: 5 pages
Data source: Field research
About
Abstract
Milk Mantra, the first Indian VC-backed new-age dairy food company, created in 2009, has disrupted the milk market and has become one of the leading players in Odisha. The company's purpose has been to pursue 'nourishing a pure and healthy life' for customers and to be responsible to its farmers from its inception. Srikumar, the founder and CEO, and Rashima, the cofounder, believe that Milk Mantra has reached the phases where it is ready to scale and is hopeful of finding a proper way to scale without drifting away from the mission that motivated them to create Milk Mantra.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2018-2022.Geographical setting
Country:
India
Related
Subject category:
Ethics and Social Responsibility
Published by:
ESSEC Business School
Length: 5 pages
Data source: Field research