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Case
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Reference no. IMD-7-2450
Subject category: Strategy and General Management
Authors: Jim Pulcrano (International Institute for Management Development (IMD)); Natasha Lucenay (International Institute for Management Development (IMD)); Didier Boekraad (International Institute for Management Development (IMD)); Barry W Miller (International Institute for Management Development (IMD)); Arnold Vetterli (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 03.05.2023
Length: 13 pages
Data source: Field research
Topics: Digital transformation; Leadership; Strategy; Marketing; Customer centricity; Transformation; Change
Share a link: https://casecent.re/p/191123
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Abstract

This case describes the journey of a new CEO bringing an innovative vision and strategy to a for-profit hospital under new ownership. It shows the application of a value-based health outcome approach in this setting, focused on the strategic approach, marketing and branding customer-centricity, and leadership challenges. The case describes key drivers: insurance reimbursement and cost pressures, shareholder ROI, consultant physician and surgeon demands, and patient needs and expectations.

Time period

The events covered by this case took place in 2018-2022.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

Hôpital de La Tour
Employees:
1001-5000
Turnover:
USD 250 million
Industry:
Health care
Teaching note
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Reference no. IMD-7-2450-T
Subject category: Strategy and General Management
Authors: Jim Pulcrano (International Institute for Management Development (IMD)); Natasha Lucenay (International Institute for Management Development (IMD)); Didier Boekraad (International Institute for Management Development (IMD)); Barry W Miller (International Institute for Management Development (IMD)); Arnold Vetterli (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 27.03.2023
Length: 14 pages
Data source: Field research
View full details

About

Abstract

This case describes the journey of a new CEO bringing an innovative vision and strategy to a for-profit hospital under new ownership. It shows the application of a value-based health outcome approach in this setting, focused on the strategic approach, marketing and branding customer-centricity, and leadership challenges. The case describes key drivers: insurance reimbursement and cost pressures, shareholder ROI, consultant physician and surgeon demands, and patient needs and expectations.

Settings

Time period

The events covered by this case took place in 2018-2022.

Geographical setting

Region:
Europe
Country:
Switzerland

Featured company

Hôpital de La Tour
Employees:
1001-5000
Turnover:
USD 250 million
Industry:
Health care

Related

Teaching note
-
Reference no. IMD-7-2450-T
Subject category: Strategy and General Management
Authors: Jim Pulcrano (International Institute for Management Development (IMD)); Natasha Lucenay (International Institute for Management Development (IMD)); Didier Boekraad (International Institute for Management Development (IMD)); Barry W Miller (International Institute for Management Development (IMD)); Arnold Vetterli (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2023
Version: 27.03.2023
Length: 14 pages
Data source: Field research
View full details