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This macro-marketing case describes the experience of McDonald''s as it expanded internationally at a sensitive historical moment, and how the corporation''s country of origin affected perceptions of consumers in certain regions. The case examines instances of violence and boycotts targeted at McDonald''s, and anti-McDonald''s activity in many parts of the world. It provides information about the particular politico-economic and religious context of certain actions directed against the quick-service restaurant chain. The corporation''s efforts to adapt to these sensitive local conditions are detailed in the case. The case is intended for business students, particularly MBA students, conversant with the fundamentals of marketing and international business. The case is based almost exclusively on information that is available on the Internet, thereby facilitating student access in a rapid and comprehensive manner when students use the web addresses in the case text and footnotes.