Product details

Ten Hard India Pvt Ltd is a new firm whose mission is to produce e-Reading material in many categories and make it available on demand to subscribers. The mission of the organization is to produce online reading content and serve as a one-stop shop for all of the subscribers' reading needs. The purpose of the case is to comprehend and debate the digital marketing tactics that an organization might employ to promote its brand. The case continues with an explanation of the e-Reading market, including its development potential, competitive landscape, etc. The case also underscores the significant obstacles Tenhard India confronts in establishing the brand digitally and in the electronic commerce market.