Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2022-12-09
Length: 9 pages
Data source: Field research
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Abstract
This is a Simplified Chinese version. Founded in 2014 in Guangdong, China, Guangdong Haiqixing Marine Technology Co Ltd (Haiqixing) was a total solution service provider for marine big data applications. In the early stage of its development, Haiqixing achieved growth through a business development strategy. Unfortunately, since 2019, it had been affected by such factors as the reorganization of national government agencies and the impact of COVID-19, which had caused its business to suffer inevitable shocks. In 2020, to enhance the company's ability to cope with environmental changes and ensure continuous growth of the business, Haiqixing's chair carried out a strategic transformation, changing the company's business development strategy to one oriented toward product development. Consequently, the company achieved a rapid increase in operating income. However, the company's existing technical capabilities could not meet customers' needs. The chair needed to determine Haiqixing's next steps. Should Haiqixing continue to pursue its product development strategy, or should it adopt a technology exploration strategy to improve its technical capabilities?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Location:
Size:
Medium
Other setting(s):
2022
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2022-09-12
Length: 12 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2022-09-12
Length: 10 pages
Data source: Field research
About
Abstract
This is a Simplified Chinese version. Founded in 2014 in Guangdong, China, Guangdong Haiqixing Marine Technology Co Ltd (Haiqixing) was a total solution service provider for marine big data applications. In the early stage of its development, Haiqixing achieved growth through a business development strategy. Unfortunately, since 2019, it had been affected by such factors as the reorganization of national government agencies and the impact of COVID-19, which had caused its business to suffer inevitable shocks. In 2020, to enhance the company's ability to cope with environmental changes and ensure continuous growth of the business, Haiqixing's chair carried out a strategic transformation, changing the company's business development strategy to one oriented toward product development. Consequently, the company achieved a rapid increase in operating income. However, the company's existing technical capabilities could not meet customers' needs. The chair needed to determine Haiqixing's next steps. Should Haiqixing continue to pursue its product development strategy, or should it adopt a technology exploration strategy to improve its technical capabilities?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Location:
Size:
Medium
Other setting(s):
2022
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2022-09-12
Length: 12 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2022-09-12
Length: 10 pages
Data source: Field research