Product details

After growing at high speed for several years, China''s handset industry arrived at a crossroad. The market was huge and still had great potential for expansion. However, the market was also becoming saturated, especially in coastal areas and large cities. With lots of new competitors swarming in and new capacities added, the arena was much more crowded and the competition more intensified than ever. At the same time, China''s transition from second-generation (2G) towards third-generation (3G) added great uncertainties for the future. Who could benefit from the transition and who would suffer? How would market participants position themselves in this fast-changing context? This case is a comprehensive analysis of China''s handset industry. It consists of descriptions of China''s economic environment, entry barriers, foreign and domestic manufactures, buyers, supply chain, technology, government and operators, rivaling, future trend and brief introductions to the major players.