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Compact case
Case
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Reference no. 9-509-S11
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 20 May 1993
Length: 3 pages
Data source: Field research

Abstract

This is a Spanish version. Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a 'flier' referring to knowledge of a competitor's plans, as a result of hiring two new creative people who had worked on the account of Lotus Development Corp at another agency. Teaching objectives: 1) to examine how agencies bid for advertising accounts, 2) to consider how companies review agencies, and 3) to show how aggressive marketing may lead to allegations of misconduct.
Location:
Size:
45 employees
Other setting(s):
1987-1988

About

Abstract

This is a Spanish version. Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a 'flier' referring to knowledge of a competitor's plans, as a result of hiring two new creative people who had worked on the account of Lotus Development Corp at another agency. Teaching objectives: 1) to examine how agencies bid for advertising accounts, 2) to consider how companies review agencies, and 3) to show how aggressive marketing may lead to allegations of misconduct.

Settings

Location:
Size:
45 employees
Other setting(s):
1987-1988

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