Rossin Greenberg Seronick & Hill, Inc (B) - The Case Centre

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Compact case

Rossin Greenberg Seronick & Hill, Inc (B)

Supplement

-

Reference no. 9-509-S12

Spanish language

Subject category: Marketing

Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2023

Version: 20 May 1993

Length: 2 pages

Data source: Field research

Topics: Advertising; Business law and ethics; Marketing management

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Abstract

This is a Spanish version. Supplement to the A case. Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications.

Industries:

Advertising industry; Electronics manufacturing

About

Abstract

This is a Spanish version. Supplement to the A case. Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications.

Settings

Industries:

Advertising industry; Electronics manufacturing

Related

Thumbnail image for product with reference number 5-591-074

Rossin Greenberg Seronick and Hill (A), (B), and (C)

Teaching note

-

Reference no. 5-591-074

Subject category: Marketing

Authors: John A Quelch (Harvard Business School); N Craig Smith (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1991

Version: 2 July 1992

Length: 7 pages

Data source: Field research

View full details

Thumbnail image for product with reference number 9-509-S11

Compact case

Rossin Greenberg Seronick & Hill, Inc (A)

Case

-

Reference no. 9-509-S11

Spanish language

Subject category: Marketing

Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2023

Version: 20 May 1993

Length: 3 pages

Data source: Field research

Topics: Advertising; Business law and ethics; Marketing management

View full details

Thumbnail image for product with reference number 9-509-S13

Compact case

Rossin Greenberg Seronick & Hill, Inc. (C)

Supplement

-

Reference no. 9-509-S13

Spanish language

Subject category: Marketing

Authors: N Craig Smith (INSEAD); John A Quelch (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1993

Version: 20 May 1993

Length: 4 pages

Data source: Published sources

Topics: Advertising; Business law and ethics; Marketing management

View full details

Thumbnail image for product with reference number 9-589-125

Compact case

Rossin Greenberg Seronick & Hill Inc (B)

Supplement

-

Reference no. 9-589-125

Subject category: Marketing

Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1989

Version: 20 May 1993

Length: 1 pages

Data source: Field research

Topics: Advertising; Business law and ethics; Marketing management

View full details

Thumbnail image for product with reference number 9-589-126

Compact case

Rossin Greenberg Seronick & Hill Inc (C)

Supplement

-

Reference no. 9-589-126

Subject category: Marketing

Authors: N Craig Smith (Harvard Business School); John A Quelch (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1989

Version: 20 May 1993

Length: 4 pages

Data source: Field research

Topics: Advertising; Business law and ethics; Marketing management

View full details