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This chapter is excerpted from 'The Nonprofit Imagineers'. What do Disney Imagineering and non-profit organizations have in common? More than you think! Although non-profit organizations are rarely known as creative powerhouses, once you understand how innovation and creativity work, you quickly realize that it's possible to use the same principles that make Disney Imagineering the gold standard of imaginative thinking to transform any non-profit organization into an equally innovative environment. The Non-profit Imagineers explores how more innovation can happen at non-profits, no matter how small the budget, how meager the staff, how tight the board oversight, or how limited the time commitment. Using more than 100 real-life examples from theme parks, movies, and Walt Disney's life, the reader will come away inspired to experiment with Disney Imagineering principles such as blue sky meetings, storytelling, creative intent, kinetics, plussing, and weenies. Yes, weenies. In a refreshing break from traditional business books, Ben Vorspan uses a clever and amusing narrative to help illustrate the importance of storytelling in communicating ideas, and how innovative and creative concepts might be applied in a real non-profit setting, while also adding levity and entertainment. This book is perfect for employees, managers, board members, and volunteers at schools, faith-based organizations, community centers, and similar organizations of all sizes looking to use creativity to improve their facilities, programming, fundraising, and relationship with their families, members, and donors.