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This chapter is excerpted from 'Win Business with Relationships'. In this fun and data-rich book, you will discover how you can win business through cultivating meaningful relationships, nourished by listening, respect, trust, and cultural sensitivity. This business development guidebook illustrates relationship building and leadership strategies with quotations from entrepreneurs, communication theories, business case studies, Taoism metaphors, and real-life stories. You can apply ideas from this book for career success and work-life harmony. Are business relationships still important in the digital age? Do you want to develop new business leads and grow profit from existing relationships? What are the different communication preferences of Baby Boomers, Gen X, Y, and Z? Are social media and online reviews important for business? How can a leader motivate his/her employees through passion, vision, and mission? How should we deal with change? Is work-life harmony possible? This concise book strives to satisfy your search for up-to-date and effective business development strategies. Connecting Western theories with Taoism philosophy, this applied business relationship guidebook illustrates complex relationship building strategies with metaphors from gardening and stories from business leaders. Synthesizing fieldnotes from 12-year participant observation in fundraising and over 500 pages of transcripts from interviews with 20 multicultural business leaders and entrepreneurs, this book debuts communication strategies for win-win-win results. While flipping through the book, whether in uninterrupted or fragmented time slots, readers may be entertained and inspired by the case studies, infographics, quotations, concepts, and discussions on business relationship cultivation. Smart, sophisticated, and busy readers can apply ideas from this book in their relationships at work and life instantly.