Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Topics:
PC industry; Emerging markets; Dell in China; Hewlett Packard in emerging markets; PC in rural India; PC market in US; Hewlett Packard in South Africa; BRIC economies and PC industry; Market expansion; Growth strategies; South Korea broadband; On-line gaming in South Korea; Dell's SmartPC; Software piracy in developing countries
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Abstract
The global PC industry was looking for new avenues for growth as its traditional markets matured. Penetration levels in the US PC market as well as other European nations were as high as 60%. The industry behemoths like Dell, Microsoft, IBM and Hewlett Packard believed that developing countries like Brazil, India, China and Russia were the next ''one billion market''. While the companies were tapping the unmet needs and were adapting themselves to the market requirements, several challenges stood in their way to success. The poverty levels, the rigid laws and the language diversity were among others the problems for these multinationals. The case highlights the PC industry''s growth strategies in the traditional markets and its entry into emerging markets. The case drives discussion towards the opportunities and challenges in the next ''one billion market'' and how the companies were tackling them.
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Abstract
The global PC industry was looking for new avenues for growth as its traditional markets matured. Penetration levels in the US PC market as well as other European nations were as high as 60%. The industry behemoths like Dell, Microsoft, IBM and Hewlett Packard believed that developing countries like Brazil, India, China and Russia were the next ''one billion market''. While the companies were tapping the unmet needs and were adapting themselves to the market requirements, several challenges stood in their way to success. The poverty levels, the rigid laws and the language diversity were among others the problems for these multinationals. The case highlights the PC industry''s growth strategies in the traditional markets and its entry into emerging markets. The case drives discussion towards the opportunities and challenges in the next ''one billion market'' and how the companies were tackling them.
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