Product details

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Abstract

SparQ Inc is the market leader in the design, development, marketing, and sale of outdoor, sports, and leisure apparel and footwear. Due to its global dispersion, SparQ faces significant logistical and supply chain related challenges, one of which is making efficient and resilient outbound and inbound transportation decisions. Transportation modes differ in their costs and CO2 impact on the environment. Optimising specifically inbound transportation mode selection between vessel and air freight is critical in reducing SparQ's carbon footprint. Sophie Cornelison, the manager of SparQ's EMEA Supply Chain and Operations (SC&O) team responsible for making transportation mode decisions for SparQ's inbound shipments to the European marketplace, is approached by top management to redefine and optimise SparQ's current inbound transportation decision-making process. She and her team need to create a solution that lays out a plan how SparQ can minimise its transportation carbon footprint. The case explains how decision-makers nowadays face certain trade-offs when making decisions that need to be financially and environmentally sustainable. It depicts the tension that exists between logistical and commercial considerations as well as between strategic and operational determinants. This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
World/global
Country:
The Netherlands
Locations:
North America; Asia Pacific

Featured company

SparQ Inc
Employees:
10000+
Industry:
FMCG

Featured protagonist

  • Sophie Cornelison (female), EMEA Supply Chain and Operations division manager

About

Abstract

SparQ Inc is the market leader in the design, development, marketing, and sale of outdoor, sports, and leisure apparel and footwear. Due to its global dispersion, SparQ faces significant logistical and supply chain related challenges, one of which is making efficient and resilient outbound and inbound transportation decisions. Transportation modes differ in their costs and CO2 impact on the environment. Optimising specifically inbound transportation mode selection between vessel and air freight is critical in reducing SparQ's carbon footprint. Sophie Cornelison, the manager of SparQ's EMEA Supply Chain and Operations (SC&O) team responsible for making transportation mode decisions for SparQ's inbound shipments to the European marketplace, is approached by top management to redefine and optimise SparQ's current inbound transportation decision-making process. She and her team need to create a solution that lays out a plan how SparQ can minimise its transportation carbon footprint. The case explains how decision-makers nowadays face certain trade-offs when making decisions that need to be financially and environmentally sustainable. It depicts the tension that exists between logistical and commercial considerations as well as between strategic and operational determinants. This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
World/global
Country:
The Netherlands
Locations:
North America; Asia Pacific

Featured company

SparQ Inc
Employees:
10000+
Industry:
FMCG

Featured protagonist

  • Sophie Cornelison (female), EMEA Supply Chain and Operations division manager

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