Product details

Pret A Manger (Pret), the UK based food chain, serving high quality, natural, ready-to-eat sandwiches, salads and drinks, was founded in 1986. Since then, Pret was known for speed, convenience, and quality and ever-increasing list of loyal customers. Business grew steadily and Pret expanded across the UK, the US, and few European countries. In 2019, just when Pret was planning to take a leap into digital and Veggie Pret business line, the COVID-19 pandemic struck thereby jeopardising all plans. Sales dropped drastically in the aftermath of the pandemic and Pret, with an aim to revive sales, rolled out a menu subscription service that included all barista-made coffees, teas, hot chocolates, smoothies, and frappe drinks. The service did well on most counts but led to extreme staff exhaustion eventually leading to poor customer service and bad press. To fix the problem, Pret overhauled its subscription menu leading to more customer dissatisfaction. What should Pret do to revive sales?