Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 16 pages
Data source: Published sources
Topics:
Yahoo! in China; Beijing Founders Electronics Co; Competitive growth strategy; China Internet Network Information Centre; Partnerships and acquisitions; Chinese Internet industry; Chinese Ministry of Information; Sina.com, sohu.com, netease.com; Short messaging service (SMS); 3721 Network Software Co Ltd; Zhou Hongyi; e-Commerce; e-Trade; Yahoo! Asia
Share a link:
https://casecent.re/p/19158
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Yahoo!, the most visited website in the world launched Yahoo! China in 1999. It failed to make much of an impact on the Chinese Internet users who were enamoured with local sites. In 2003, Yahoo! China made a renewed effort to expand its presence in China. It aimed to concentrate on search services, on-line auctions and web-based communications to further its presence in China. The case describes the opportunities presented by China''s rapidly increasing Internet population and Yahoo! China''s plans to increase its penetration in China. The case helps to discuss the opportunities presented by the bourgeoning e-commerce and on-line advertisement market in China, to the international Internet firms and the potential pitfalls they face in China. A structured assignment ''304-436-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources
Topics:
Yahoo! in China; Beijing Founders Electronics Co; Competitive growth strategy; China Internet Network Information Centre; Partnerships and acquisitions; Chinese Internet industry; Chinese Ministry of Information; Sina.com, sohu.com, netease.com; Short messaging service (SMS); 3721 Network Software Co Ltd; Zhou Hongyi; e-Commerce; e-Trade; Yahoo! Asia
About
Abstract
Yahoo!, the most visited website in the world launched Yahoo! China in 1999. It failed to make much of an impact on the Chinese Internet users who were enamoured with local sites. In 2003, Yahoo! China made a renewed effort to expand its presence in China. It aimed to concentrate on search services, on-line auctions and web-based communications to further its presence in China. The case describes the opportunities presented by China''s rapidly increasing Internet population and Yahoo! China''s plans to increase its penetration in China. The case helps to discuss the opportunities presented by the bourgeoning e-commerce and on-line advertisement market in China, to the international Internet firms and the potential pitfalls they face in China. A structured assignment ''304-436-4'' is available to accompany this case.
Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources
Topics:
Yahoo! in China; Beijing Founders Electronics Co; Competitive growth strategy; China Internet Network Information Centre; Partnerships and acquisitions; Chinese Internet industry; Chinese Ministry of Information; Sina.com, sohu.com, netease.com; Short messaging service (SMS); 3721 Network Software Co Ltd; Zhou Hongyi; e-Commerce; e-Trade; Yahoo! Asia