Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
Global logistics service providers; Logistics service providers in India; International air express service providers; Deutsche Post AG; History of express industry in India; Courier industry in India; Competitive strategies of DHL India (Dalsey, Hillblom and Lynn); Companies in the express and logistics industry in India; DHLs international operations; Services provided by DHL in India apart from global services
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https://casecent.re/p/19162
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Abstract
Since its entry into India in 1979, DHL (Dalsey, Hillblom and Lynn) has studied the industry requirements in India and was aware of the growth potential of the logistics industry. Despite being the market leader in the Rs 800 crore Indian express and logistic industry with a market share of 65%, due to increased competition, DHL is trying to grow further to consolidate its leading position in the industry by exploring new niche markets. This case, while providing a landscape of the express services in India, highlights the strategies of DHL to increase its market share in India by repositioning itself as a niche-industry specific solutions provider.
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Abstract
Since its entry into India in 1979, DHL (Dalsey, Hillblom and Lynn) has studied the industry requirements in India and was aware of the growth potential of the logistics industry. Despite being the market leader in the Rs 800 crore Indian express and logistic industry with a market share of 65%, due to increased competition, DHL is trying to grow further to consolidate its leading position in the industry by exploring new niche markets. This case, while providing a landscape of the express services in India, highlights the strategies of DHL to increase its market share in India by repositioning itself as a niche-industry specific solutions provider.