Product details

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Abstract

BP (British Petroleum) has traversed a long path from being a typically old-fashioned British company in the 1970s and 1980s, to a modern, aggressive corporate entity. By 2004, BP has become the second largest company in the world with operations in more than 70 countries. The case study traces the transformation of BP''s organisational culture that has helped transform it into the world''s biggest energy company.
Location:
Other setting(s):
2004

About

Abstract

BP (British Petroleum) has traversed a long path from being a typically old-fashioned British company in the 1970s and 1980s, to a modern, aggressive corporate entity. By 2004, BP has become the second largest company in the world with operations in more than 70 countries. The case study traces the transformation of BP''s organisational culture that has helped transform it into the world''s biggest energy company.

Settings

Location:
Other setting(s):
2004

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