Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 15 pages
Data source: Published sources
Share a link:
https://casecent.re/p/19164
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Abstract
By 2004, BP (British Petroleum) had transformed itself from a typically old-fashioned British company to an aggressive corporate entity to become the second largest company in the world, with operations in more than 70 countries. BP''s transformation into a successful energy company in the 21st century can be traced back to its restructuring in the 1990s under the stewardship of its CEO, Lord David Browne. Radical changes in BP''s organisational culture, the knowledge sharing initiatives and its focus on being an environmentally conscious energy provider, have all contributed to the corporate transformation. The case focuses on BP''s restructuring initiatives to bring about a change in its corporate identity.
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Abstract
By 2004, BP (British Petroleum) had transformed itself from a typically old-fashioned British company to an aggressive corporate entity to become the second largest company in the world, with operations in more than 70 countries. BP''s transformation into a successful energy company in the 21st century can be traced back to its restructuring in the 1990s under the stewardship of its CEO, Lord David Browne. Radical changes in BP''s organisational culture, the knowledge sharing initiatives and its focus on being an environmentally conscious energy provider, have all contributed to the corporate transformation. The case focuses on BP''s restructuring initiatives to bring about a change in its corporate identity.