Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2024-08-21
Revision date: 12-Sep-2024
Length: 11 pages
Data source: Published sources
Share a link:
https://casecent.re/p/191650
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This annually updated exercise assesses one's exposure to the rest of the world's peoples. A series of worksheets require respondents to check off the number and names of countries they have visited and the corresponding percentage of world population that each country represents. The summary of a group's collective exposure to the world's people will inevitably be the recognition that together they have seen much, even if individually some have seen little. The teaching note provides discussion questions that consider why there is such a high variability in individual profiles, the implications of each profile for one's business career, and what it would take for respondents to change their profile.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Location:
Other setting(s):
2021
About
Abstract
This annually updated exercise assesses one's exposure to the rest of the world's peoples. A series of worksheets require respondents to check off the number and names of countries they have visited and the corresponding percentage of world population that each country represents. The summary of a group's collective exposure to the world's people will inevitably be the recognition that together they have seen much, even if individually some have seen little. The teaching note provides discussion questions that consider why there is such a high variability in individual profiles, the implications of each profile for one's business career, and what it would take for respondents to change their profile.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Location:
Other setting(s):
2021