Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2023-05-31
Revision date: 31-Jan-2024
Length: 5 pages
Data source: Published sources
Share a link:
https://casecent.re/p/191651
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
In March 2023, two strawberry producers in Ontario, Canada had to decide how many acres to plant with each of four strawberry varieties at Xanadu Farms. They had committed to providing 275,000 pounds of berries to a local independent grocery chain and also required some of their berry crop to make strawberry preserves. Complicating this decision was the impact that weather had on the yield of each type of berry. If the weather reduced the yield, the two producers would need to make up for the loss by sourcing berries from several nearby farmers. However, if the weather was favourable, they would be able to sell any excess berries at their own storefront. What current decision should the two strawberry producers make to ensure they achieve the best outcome one year later?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.About
Abstract
In March 2023, two strawberry producers in Ontario, Canada had to decide how many acres to plant with each of four strawberry varieties at Xanadu Farms. They had committed to providing 275,000 pounds of berries to a local independent grocery chain and also required some of their berry crop to make strawberry preserves. Complicating this decision was the impact that weather had on the yield of each type of berry. If the weather reduced the yield, the two producers would need to make up for the loss by sourcing berries from several nearby farmers. However, if the weather was favourable, they would be able to sell any excess berries at their own storefront. What current decision should the two strawberry producers make to ensure they achieve the best outcome one year later?