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Teaching note
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Reference no. 523-0059-8
Subject category: Marketing
Authors: David Dubois (INSEAD); Lidia Martin Garcia (INSEAD)
Published by: INSEAD
Originally published in: 2023
Version: 06/2023
Revision date: 24-Aug-2023
Length: 10 pages
Data source: Field research
Share a link: https://casecent.re/p/191737
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Instructor presentation material
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Reference no. 523-0059-8B
Subject category: Marketing
Authors: David Dubois (INSEAD); Lidia Martin Garcia (INSEAD)
Published by: INSEAD
Originally published in: 2023
Version: 06/2023
Revision date: 24-Aug-2023
Format: .pptx
Data source: Field research
View full details
Case
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Reference no. 523-0059-1
Subject category: Marketing
Authors: David Dubois (INSEAD); Lidia Martin Garcia (INSEAD)
Published by: INSEAD
Originally published in: 2023
Version: 06/2023
Length: 13 pages
Data source: Field research
Topics: Blockchain technology; NFC; NFT; Marketing strategy; e-Commerce; Luxury industry; Fine wine market; Pricing; Consumer psychology; Marketplace business models; Status motivations; Product; Digital innovation; Digital disruption; Q22023
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Instructor presentation material
-
Reference no. 523-0059-8B
Subject category: Marketing
Authors: David Dubois (INSEAD); Lidia Martin Garcia (INSEAD)
Published by: INSEAD
Originally published in: 2023
Version: 06/2023
Revision date: 24-Aug-2023
Format: .pptx
Data source: Field research
View full details
Case
-
Reference no. 523-0059-1
Subject category: Marketing
Authors: David Dubois (INSEAD); Lidia Martin Garcia (INSEAD)
Published by: INSEAD
Originally published in: 2023
Version: 06/2023
Length: 13 pages
Data source: Field research
Topics: Blockchain technology; NFC; NFT; Marketing strategy; e-Commerce; Luxury industry; Fine wine market; Pricing; Consumer psychology; Marketplace business models; Status motivations; Product; Digital innovation; Digital disruption; Q22023
View full details