Product details

The case is set in 2022. The protagonist is Corie Barry, CEO of Best Buy - a consumer electronics retailer. Corie Barry is the fifth leader since the company was founded in 1966. She is the first female leader of Best Buy and one of the youngest CEOs of an S&P 500 company. Barry had to navigate the COVID-19 pandemic and its aftermath, including furloughing employees, supply chain problems, and dealing with excess inventory. CEO Barry still confronts multiple challenges in ensuring a future for Best Buy, including demand collapsing with rising interest rates and inflation. To adapt and grow revenues, she is attempting to leverage Best Buy's customer service into digital healthcare. However, this corporate strategy initiative comes with unfamiliar competitors and may fail. At the same time, competitive pressures in the core business of electronics retailing are increasing.