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Abstract

The case study traces the process of amalgamation of Union Bank of India (UBI) with Andhra Bank (e-AB) and Corporation Bank (e-CB) following the announcement by the Ministry of Finance, Government of India on August 30, 2019. With the Amalgamation Effective Date set as April 1, 2020, Rajkiran Rai G, MD and CEO of UBI, who oversaw the amalgamation project was faced with challenges. The banks had distinctive cultures and values. While UBI was pan-national, the employee and customer compositions of e-AB and e-CB reflected their regional dominance. The case documents how Rai and his team integrated people, products, policies, cultures, technology, and customers within a stringent and short timeline. One year after the AED, the financial performance of UBI testified to the success of the amalgamation. However, Rai had to foster a customer-centric and performance-oriented culture at UBI. He had to fortify the bank's future prospects by institutionalizing the learnings from the transformation. As the bank embraced digital transformation they expected more frequent changes. Rai had to tackle the challenge of building an agile, mission-driven, and learning-oriented organization.

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Abstract

The case study traces the process of amalgamation of Union Bank of India (UBI) with Andhra Bank (e-AB) and Corporation Bank (e-CB) following the announcement by the Ministry of Finance, Government of India on August 30, 2019. With the Amalgamation Effective Date set as April 1, 2020, Rajkiran Rai G, MD and CEO of UBI, who oversaw the amalgamation project was faced with challenges. The banks had distinctive cultures and values. While UBI was pan-national, the employee and customer compositions of e-AB and e-CB reflected their regional dominance. The case documents how Rai and his team integrated people, products, policies, cultures, technology, and customers within a stringent and short timeline. One year after the AED, the financial performance of UBI testified to the success of the amalgamation. However, Rai had to foster a customer-centric and performance-oriented culture at UBI. He had to fortify the bank's future prospects by institutionalizing the learnings from the transformation. As the bank embraced digital transformation they expected more frequent changes. Rai had to tackle the challenge of building an agile, mission-driven, and learning-oriented organization.

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