Product details

The Nespresso story began with a simple idea: enabling anyone to create a perfect cup of espresso coffee. Since its inception in 1986, Nespresso, a part of Swiss multinational Nestlé had revolutionised and redefined the way people enjoyed their espresso coffee and shaped the global coffee culture with its sophisticated coffee pod system. Nespresso supported farmers by training them and paying premium prices for their crop. It also focussed on several sustainability aspects like Regenerative Agriculture, AAA Sustainable Quality programme, Biodiversity, Coffee Pod Recycling etc in its value chain in alignment with the UN Sustainable Development goals. In an age when profit with purpose was key, Nespresso recognised that responsible practices were an essential element for growth and increasingly included sustainability in its business model from sourcing through recycling. Focussing beyond the bottom line, the company explored ways to create social and environmental values and drive meaningful change. However, most of the used coffee pods ended up in landfills creating a lot of waste. Its story illustrated the power and limitations of corporate sustainability programs. In an era when everyone was a coffee enthusiast but at the same time carbon conscious, would the concept of single use coffee pods survive?