Subject category:
Entrepreneurship
Published by:
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Length: 7 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
This case examines the effects of gender on women's careers and the balancing act that women negotiate with their husbands to grow their businesses. It especially focuses on societal expectations of mothers and gender discrimination in majority-male career fields. These are explored through the story of a female business owner named Emily Lonigro. Also discussed are her methods of handling the gender-related adversity she faced, and how she navigated economic problems that threatened her company.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Geographical setting
Region:
Americas
Country:
United States
Location:
Chicago, Illinois
Featured company
LimeRed Studios
Employees:
11-50
Type:
Self-owned
Industry:
Technology
Other keywords:
Founded in 2004; Best graphic company
Featured protagonist
- Emily Lonigro (female), Consultant; Web Designer
Subject category:
Entrepreneurship
Published by:
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Length: 6 pages
Data source: Field research
About
Abstract
This case examines the effects of gender on women's careers and the balancing act that women negotiate with their husbands to grow their businesses. It especially focuses on societal expectations of mothers and gender discrimination in majority-male career fields. These are explored through the story of a female business owner named Emily Lonigro. Also discussed are her methods of handling the gender-related adversity she faced, and how she navigated economic problems that threatened her company.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Geographical setting
Region:
Americas
Country:
United States
Location:
Chicago, Illinois
Featured company
LimeRed Studios
Employees:
11-50
Type:
Self-owned
Industry:
Technology
Other keywords:
Founded in 2004; Best graphic company
Featured protagonist
- Emily Lonigro (female), Consultant; Web Designer
Related
Subject category:
Entrepreneurship
Published by:
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Length: 6 pages
Data source: Field research