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This case follows up the original ''Ryanair - The Low Fares Airline'' (399-122-1) case, published in 1999, and can be used in conjunction, or on a stand-alone basis. It describes the strategic challenges faced by the budget carrier Ryanair in 2004 and early 2005. Ryanair was the most successful airline in Europe in terms of profitability and market capitalisation. The case offers a chance to analyse the reasons for Ryanair''s success and ask if its strategic business model and its manner of implementation are robust enough to withstand the challenges it faces in its competitive arena, the European airline industry (fully described as part of the case). The reader is also invited to devise and evaluate strategic options for the company and its leadership.