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Case
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Reference no. 823-0050-1
Subject category: Entrepreneurship
Authors: Amanda Bullough (University of Delaware); Aynsley Dunham (University of Delaware)
Published by: Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Published in: 2023
Length: 6 pages
Data source: Field research
Topics: Leader; Women's leadership; Entrepreneurship; Female entrepreneur; Woman; Culture; Cultural norms; Career; Challenges
Tags: UN Sustainable Development Goals (UN SDGs): Goal 5: Gender equality; Goal 10: Reduced inequalities
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Share a link: https://casecent.re/p/191980
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Abstract

Humera Fatima is a Pakistani entrepreneur in the fashion and stationary design fields. She pursued this career despite her father's expectation that she would be a secretary for their family business and Pakistani cultural norms discouraging women from working. This case will explore how Humera felt emboldened to pursue her creative career despite these cultural obstacles.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2000-2020.

Geographical setting

Region:
Asia
Country:
Pakistan
Location:
Lahore

Featured company

Episode 67
Employees:
2-10
Type:
Self-owned
Industry:
Fashion; Creative
Other keywords:
Founded in 2010

Featured protagonist

  • Humera Fatima (female), Creative Designer
Teaching note
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Reference no. 823-0050-8
Subject category: Entrepreneurship
Authors: Amanda Bullough (University of Delaware); Aynsley Dunham (University of Delaware); Lisa Larrew (University of Delaware); Mariam Chaudhry (University of Delaware)
Published by: Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Published in: 2023
Length: 6 pages
Data source: Field research
View full details

About

Abstract

Humera Fatima is a Pakistani entrepreneur in the fashion and stationary design fields. She pursued this career despite her father's expectation that she would be a secretary for their family business and Pakistani cultural norms discouraging women from working. This case will explore how Humera felt emboldened to pursue her creative career despite these cultural obstacles.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2000-2020.

Geographical setting

Region:
Asia
Country:
Pakistan
Location:
Lahore

Featured company

Episode 67
Employees:
2-10
Type:
Self-owned
Industry:
Fashion; Creative
Other keywords:
Founded in 2010

Featured protagonist

  • Humera Fatima (female), Creative Designer

Related

Teaching note
-
Reference no. 823-0050-8
Subject category: Entrepreneurship
Authors: Amanda Bullough (University of Delaware); Aynsley Dunham (University of Delaware); Lisa Larrew (University of Delaware); Mariam Chaudhry (University of Delaware)
Published by: Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Published in: 2023
Length: 6 pages
Data source: Field research
View full details