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Compact case
Case
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Reference no. 823-0052-1
Subject category: Entrepreneurship
Authors: Amanda Bullough (Alfred Lerner College of Business & Economics, University of Delaware); Aynsley Dunham (Alfred Lerner College of Business & Economics, University of Delaware)
Published by: Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Published in: 2023
Length: 5 pages
Data source: Field research
Topics: Leader; Women's leadership; Entrepreneurship; Female entrepreneur; Woman; Sexism; Sexual harassment; Recession; Business survival; External economic shocks
Tags: UN Sustainable Development Goals (UN SDGs): Goal 5: Gender equality; Goal 10: Reduced inequalities
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Share a link: https://casecent.re/p/191986
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Abstract

Naumeena Suhail is an entrepreneur and single mother in Karachi, Pakistan, who owns and operates The Design Firm, a marketing and social media/website design company serving banks and other companies in Pakistan and abroad. This case focuses on the struggles Naumeena has faced while conducting business in Pakistan, particularly those caused by economic challenges and sexism.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 1995-2020.

Geographical setting

Region:
Asia
Country:
Pakistan
Location:
Karachi

Featured company

The Design Firm
Employees:
11-50
Type:
Self-owned
Industry:
Information technology
Other keywords:
Founded in 2002

Featured protagonist

  • Naumeena Suhail (female), IT Professional
Teaching note
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Reference no. 823-0052-8
Subject category: Entrepreneurship
Authors: Amanda Bullough (Alfred Lerner College of Business & Economics, University of Delaware); Aynsley Dunham (Alfred Lerner College of Business & Economics, University of Delaware); Lisa Larrew (Alfred Lerner College of Business & Economics, University of Delaware); Mariam Chaudhry (University of Delaware)
Published by: Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Published in: 2023
Length: 7 pages
Data source: Field research
View full details

About

Abstract

Naumeena Suhail is an entrepreneur and single mother in Karachi, Pakistan, who owns and operates The Design Firm, a marketing and social media/website design company serving banks and other companies in Pakistan and abroad. This case focuses on the struggles Naumeena has faced while conducting business in Pakistan, particularly those caused by economic challenges and sexism.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 1995-2020.

Geographical setting

Region:
Asia
Country:
Pakistan
Location:
Karachi

Featured company

The Design Firm
Employees:
11-50
Type:
Self-owned
Industry:
Information technology
Other keywords:
Founded in 2002

Featured protagonist

  • Naumeena Suhail (female), IT Professional

Related

Teaching note
-
Reference no. 823-0052-8
Subject category: Entrepreneurship
Authors: Amanda Bullough (Alfred Lerner College of Business & Economics, University of Delaware); Aynsley Dunham (Alfred Lerner College of Business & Economics, University of Delaware); Lisa Larrew (Alfred Lerner College of Business & Economics, University of Delaware); Mariam Chaudhry (University of Delaware)
Published by: Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Published in: 2023
Length: 7 pages
Data source: Field research
View full details