Subject category:
Entrepreneurship
Published by:
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Length: 6 pages
Data source: Field research
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
Safia Mustafa is a woman entrepreneur in Pakistan. She owns and operates Eskillstech, a company specializing in marketing through social media, website, and graphic design. Pakistani cultural norms typically restrict women to maintaining the home and caring for children, and women rarely participate in the workforce. This case reviews how Safia was challenged by, and overcame, these cultural norms while forging her career. It also presents a spouse's role in an entrepreneur's pursuit of business goals and the importance of an entrepreneur's passion for her business.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2008-2020.Geographical setting
Region:
Asia
Country:
Pakistan
Location:
Lahore
Featured company
Eskillstech
Employees:
11-50
Type:
Self-owned
Industry:
Information technology
Other keywords:
Founded in 2008
Featured protagonist
- Safia Mustafa (female), Graphic Designer
Subject category:
Entrepreneurship
Published by:
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Length: 7 pages
Data source: Field research
About
Abstract
Safia Mustafa is a woman entrepreneur in Pakistan. She owns and operates Eskillstech, a company specializing in marketing through social media, website, and graphic design. Pakistani cultural norms typically restrict women to maintaining the home and caring for children, and women rarely participate in the workforce. This case reviews how Safia was challenged by, and overcame, these cultural norms while forging her career. It also presents a spouse's role in an entrepreneur's pursuit of business goals and the importance of an entrepreneur's passion for her business.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2008-2020.Geographical setting
Region:
Asia
Country:
Pakistan
Location:
Lahore
Featured company
Eskillstech
Employees:
11-50
Type:
Self-owned
Industry:
Information technology
Other keywords:
Founded in 2008
Featured protagonist
- Safia Mustafa (female), Graphic Designer
Related
Subject category:
Entrepreneurship
Published by:
Women’s Leadership Initiative, Lerner College of Business & Economics, University of Delaware
Length: 7 pages
Data source: Field research