Product details

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Abstract

Safia Mustafa is a woman entrepreneur in Pakistan. She owns and operates Eskillstech, a company specializing in marketing through social media, website, and graphic design. Pakistani cultural norms typically restrict women to maintaining the home and caring for children, and women rarely participate in the workforce. This case reviews how Safia was challenged by, and overcame, these cultural norms while forging her career. It also presents a spouse's role in an entrepreneur's pursuit of business goals and the importance of an entrepreneur's passion for her business.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2008-2020.

Geographical setting

Region:
Asia
Country:
Pakistan
Location:
Lahore

Featured company

Eskillstech
Employees:
11-50
Type:
Self-owned
Industry:
Information technology
Other keywords:
Founded in 2008

Featured protagonist

  • Safia Mustafa (female), Graphic Designer

About

Abstract

Safia Mustafa is a woman entrepreneur in Pakistan. She owns and operates Eskillstech, a company specializing in marketing through social media, website, and graphic design. Pakistani cultural norms typically restrict women to maintaining the home and caring for children, and women rarely participate in the workforce. This case reviews how Safia was challenged by, and overcame, these cultural norms while forging her career. It also presents a spouse's role in an entrepreneur's pursuit of business goals and the importance of an entrepreneur's passion for her business.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2008-2020.

Geographical setting

Region:
Asia
Country:
Pakistan
Location:
Lahore

Featured company

Eskillstech
Employees:
11-50
Type:
Self-owned
Industry:
Information technology
Other keywords:
Founded in 2008

Featured protagonist

  • Safia Mustafa (female), Graphic Designer

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