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Published by: Indiana University
Originally published in: "Business Horizons", 2021
Length: 9 pages
Topics: Exploitation

Abstract

Central to the evolution of a digital business platform is the organization's ability to balance exploration (renewal) and exploitation (refinement) simultaneously. Drawing on prior research including digital platforms, contradictory tensions, and organizational ambidexterity and our own experience investigating digital business platforms in organizations, this article provides insights into how executives can manage this evolution successfully. More specifically, we present a framework recognizing three pairs of organizational capabilities (ie, identifying-nourishing, expanding-legitimating, and augmenting-embedding) that enable balancing renewal and refinement of the platform over time. We close by providing critical managerial practices that executives can use in anticipating, adjusting, and evaluating the evolution of a digital business platform over time, including its initiation, development, and growth.

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Abstract

Central to the evolution of a digital business platform is the organization's ability to balance exploration (renewal) and exploitation (refinement) simultaneously. Drawing on prior research including digital platforms, contradictory tensions, and organizational ambidexterity and our own experience investigating digital business platforms in organizations, this article provides insights into how executives can manage this evolution successfully. More specifically, we present a framework recognizing three pairs of organizational capabilities (ie, identifying-nourishing, expanding-legitimating, and augmenting-embedding) that enable balancing renewal and refinement of the platform over time. We close by providing critical managerial practices that executives can use in anticipating, adjusting, and evaluating the evolution of a digital business platform over time, including its initiation, development, and growth.

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