Product details

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Case
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Reference no. A03-23-0007
Published by: Thunderbird School of Global Management
Originally published in: 2023
Length: 12 pages
Data source: Field research

Abstract

The case presents Imptek Chova, an Ecuadorian manufacturer of waterproofing solutions for residential infrastructure looking for agility and efficiency gains through digital transformation initiatives. Juan Pablo Sotomayor, Imptek's general manager, was analyzing two ideas: the first, raised by the operations manager, considered automating the asphalt membrane production line through an Internet of Things (IoT) application; the second, suggested by the commercial manager, contemplated collecting critical information about final users through a physical warranty shield with a printed QR code installed in the company's residential infrastructure to geographically identify areas with a greater or lesser presence of Imptek solutions.

Geographical setting

Region:
Americas
Country:
Ecuador

About

Abstract

The case presents Imptek Chova, an Ecuadorian manufacturer of waterproofing solutions for residential infrastructure looking for agility and efficiency gains through digital transformation initiatives. Juan Pablo Sotomayor, Imptek's general manager, was analyzing two ideas: the first, raised by the operations manager, considered automating the asphalt membrane production line through an Internet of Things (IoT) application; the second, suggested by the commercial manager, contemplated collecting critical information about final users through a physical warranty shield with a printed QR code installed in the company's residential infrastructure to geographically identify areas with a greater or lesser presence of Imptek solutions.

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Geographical setting

Region:
Americas
Country:
Ecuador

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