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Case
-
Reference no. 523-0075-1
Subject category: Marketing
Authors: Antonio Villafuerte (San Telmo Business School)
Published by: San Telmo Business School
Published in: 2023
Length: 20 pages
Data source: Field research
Topics: Agribusiness; Supply chain management; Fish production; Agricultural and fish production vertical integrat
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Abstract

Jerónimo Martins Agro-Alimentar (JMA) was a new business unit oriented towards dairy, cattle and aquaculture production that the Portuguese food distribution group Jerónimo Martins was developing in March 2015. It was in line with the Group's top management strategy of backward integration into the primary sector, aimed at securing its supply needs of some products by 2020. However, the 2015 acute price crisis in the European dairy industry made JMA's management team reconsider its decision.

Time period

The events covered by this case took place in 2015.

Geographical setting

Region:
Europe
Country:
Portugal
Location:
Lisboa

Featured company

Privately Held
Teaching note
-
Reference no. 523-0075-8
Subject category: Marketing
Authors: Antonio Villafuerte (San Telmo Business School)
Published by: San Telmo Business School
Published in: 2023
Length: 16 pages
Data source: Field research
View full details
Teaching note
-
Reference no. E523-0075-8
Spanish language
Subject category: Marketing
Authors: Antonio Villafuerte (San Telmo Business School)
Published by: San Telmo Business School
Published in: 2023
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. E523-0075-1
Spanish language
Subject category: Marketing
Authors: Antonio Villafuerte (San Telmo Business School)
Published by: San Telmo Business School
Originally published in: 2023
Version: May 2017
Length: 20 pages
Data source: Field research
Topics: Agribusiness; Supply chain management; Fish production; Agricultural and fish production vertical integrat
View full details

About

Abstract

Jerónimo Martins Agro-Alimentar (JMA) was a new business unit oriented towards dairy, cattle and aquaculture production that the Portuguese food distribution group Jerónimo Martins was developing in March 2015. It was in line with the Group's top management strategy of backward integration into the primary sector, aimed at securing its supply needs of some products by 2020. However, the 2015 acute price crisis in the European dairy industry made JMA's management team reconsider its decision.

Settings

Time period

The events covered by this case took place in 2015.

Geographical setting

Region:
Europe
Country:
Portugal
Location:
Lisboa

Featured company

Privately Held

Related

Teaching note
-
Reference no. 523-0075-8
Subject category: Marketing
Authors: Antonio Villafuerte (San Telmo Business School)
Published by: San Telmo Business School
Published in: 2023
Length: 16 pages
Data source: Field research
View full details
Teaching note
-
Reference no. E523-0075-8
Spanish language
Subject category: Marketing
Authors: Antonio Villafuerte (San Telmo Business School)
Published by: San Telmo Business School
Published in: 2023
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. E523-0075-1
Spanish language
Subject category: Marketing
Authors: Antonio Villafuerte (San Telmo Business School)
Published by: San Telmo Business School
Originally published in: 2023
Version: May 2017
Length: 20 pages
Data source: Field research
Topics: Agribusiness; Supply chain management; Fish production; Agricultural and fish production vertical integrat
View full details