Subject category:
Marketing
Published by:
Lagos Business School
Length: 8 pages
Data source: Published sources
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Abstract
The note reviews the challenges facing medical and allied medical practitioners in marketing their services in the Nigerian business environment. The regulatory and non-regulatory challenges are explored. Suggestions are made on how marketing can be relevant in ensuring sustainable medical and paramedical businesses in an ethical manner. It suggests ways of developing strategy and a marketing plan suitable for entrepreneurs in this industry.
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Abstract
The note reviews the challenges facing medical and allied medical practitioners in marketing their services in the Nigerian business environment. The regulatory and non-regulatory challenges are explored. Suggestions are made on how marketing can be relevant in ensuring sustainable medical and paramedical businesses in an ethical manner. It suggests ways of developing strategy and a marketing plan suitable for entrepreneurs in this industry.
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