Subject category:
Marketing
Published by:
Babson College
Version: 16 December 2004
Length: 15 pages
Data source: Field research
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Abstract
In late 2004, OnePIN management was reviewing how the company should approach the global opportunity. OnePIN as an Internet service provider offered an on-line contact management system that could post and update information such as data from business cards, download it to a PC or portable electronic device, send and receive updated information automatically, and manage contact data for individuals or groups. The OnePIN system was based on a 12-digit number as the personal identifier. The 12-digit personal code allowed a capacity of 100 billion numbers. The company had selected numeric identifiers for viability in the global market. This case is suitable for courses in marketing strategy and global marketing.
About
Abstract
In late 2004, OnePIN management was reviewing how the company should approach the global opportunity. OnePIN as an Internet service provider offered an on-line contact management system that could post and update information such as data from business cards, download it to a PC or portable electronic device, send and receive updated information automatically, and manage contact data for individuals or groups. The OnePIN system was based on a 12-digit number as the personal identifier. The 12-digit personal code allowed a capacity of 100 billion numbers. The company had selected numeric identifiers for viability in the global market. This case is suitable for courses in marketing strategy and global marketing.