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Case
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Reference no. MH0079
Subject category: Strategy and General Management
Authors: Frank T. Rothaermel (Scheller College of Business, Georgia Institute of Technology); David King (College of Business, Florida State University)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 4 February 2023
Length: 23 pages
Data source: Published sources
Topics: Boards; Diversity and inclusion; Global strategy; Globalization; Innovation; Leadership and managing people; Operations and supply chain management; Organizational behavior; Organizational structure and design; Succession planning; Technology and analytics; Time-off policies
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Abstract

The protagonist of the case is Bob Iger, who has been appointed CEO of Disney for a second term. During Bob Chapek's brief tenure as CEO (2020-22), Disney's streaming business lost USD4 billion in 2022, and net income fell to USD3 billion, down from USD11 billion in 2019. Disney's stock has underperformed the S&P 500 index by 56 percentage points. Dubbed the streaming wars, Disney must contend with several competitors, some with deep pockets: Amazon Prime, Apple TV , HBO Max, Netflix, Paramount , Peacock, and YouTube TV. As employee morale reaches a low point, Iger must decide which organizational structure to put in place to allocate resources and distribute content, given the diversified nature of Disney as well as the ongoing industry transformation.
Locations:
China; Europe; United States
Industries:
Advertising industry; Amusement and theme parks; Broadcasting and streaming media industry; Film and video industry; Media industry; Media, entertainment, and professional sports
Teaching note
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Reference no. MH079T
Subject category: Strategy and General Management
Authors: Frank T. Rothaermel (Scheller College of Business, Georgia Institute of Technology); David King (College of Business, Florida State University)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 4 February 2023
Length: 17 pages
Data source: Published sources
View full details

About

Abstract

The protagonist of the case is Bob Iger, who has been appointed CEO of Disney for a second term. During Bob Chapek's brief tenure as CEO (2020-22), Disney's streaming business lost USD4 billion in 2022, and net income fell to USD3 billion, down from USD11 billion in 2019. Disney's stock has underperformed the S&P 500 index by 56 percentage points. Dubbed the streaming wars, Disney must contend with several competitors, some with deep pockets: Amazon Prime, Apple TV , HBO Max, Netflix, Paramount , Peacock, and YouTube TV. As employee morale reaches a low point, Iger must decide which organizational structure to put in place to allocate resources and distribute content, given the diversified nature of Disney as well as the ongoing industry transformation.

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Locations:
China; Europe; United States
Industries:
Advertising industry; Amusement and theme parks; Broadcasting and streaming media industry; Film and video industry; Media industry; Media, entertainment, and professional sports

Related

Teaching note
-
Reference no. MH079T
Subject category: Strategy and General Management
Authors: Frank T. Rothaermel (Scheller College of Business, Georgia Institute of Technology); David King (College of Business, Florida State University)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 4 February 2023
Length: 17 pages
Data source: Published sources
View full details