Published by:
MIT Sloan School of Management
Length: 8 pages
Topics:
Leadership
Share a link:
https://casecent.re/p/192553
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Abstract
Strategic corporate philanthropy - voluntary giving that builds on a company's core competencies to both effect social impact and improve its competitive position - can be difficult for leaders to navigate. Based on their research, the authors have developed a framework to help business leaders determine whether a philanthropic project is a good fit for their organization. By asking the right questions, leaders can best decide what, how, and where to engage in corporate philanthropy.
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Abstract
Strategic corporate philanthropy - voluntary giving that builds on a company's core competencies to both effect social impact and improve its competitive position - can be difficult for leaders to navigate. Based on their research, the authors have developed a framework to help business leaders determine whether a philanthropic project is a good fit for their organization. By asking the right questions, leaders can best decide what, how, and where to engage in corporate philanthropy.