Subject category:
Strategy and General Management
Originally published in:
2023
Length: 12 pages
Data source: Published sources
Share a link:
https://casecent.re/p/192604
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The case describes the strategic dilemma before Nestlé India. On the one hand, Nestlé's sales are largely due to the taste and convenience of its products. It was in Nestlé's interests to preserve these qualities. On the other hand, increasing awareness about the long-term health impact of processed food could lead to a drop in sales if the products were not modified to increase their health quotient. This would however change the taste of the products. The case gives two options: change existing products to better adhere to health requirements or launch a new product range at considerable cost.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Asia
Country:
India
Featured company
Nestlé India
Employees:
5001-10000
Turnover:
INR 167,895,000,000
Type:
Public company
Industry:
Processed and packaged food and beverages
Other keywords:
NIFTY50
Featured protagonist
- Suresh Narayanan (male), Managing Director
Subject category:
Strategy and General Management
Originally published in:
2023
Length: 6 pages
Data source: Published sources
About
Abstract
The case describes the strategic dilemma before Nestlé India. On the one hand, Nestlé's sales are largely due to the taste and convenience of its products. It was in Nestlé's interests to preserve these qualities. On the other hand, increasing awareness about the long-term health impact of processed food could lead to a drop in sales if the products were not modified to increase their health quotient. This would however change the taste of the products. The case gives two options: change existing products to better adhere to health requirements or launch a new product range at considerable cost.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Asia
Country:
India
Featured company
Nestlé India
Employees:
5001-10000
Turnover:
INR 167,895,000,000
Type:
Public company
Industry:
Processed and packaged food and beverages
Other keywords:
NIFTY50
Featured protagonist
- Suresh Narayanan (male), Managing Director
Related
Subject category:
Strategy and General Management
Originally published in:
2023
Length: 6 pages
Data source: Published sources