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Teaching note
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Reference no. SMU-23-0007TN
Subject category: Marketing
Authors: Seshan Ramaswami (Singapore Management University); Josephine Tan (Singapore Management University); Thomas Lim (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2023
Version: 2023-06-28
Length: 14 pages
Data source: Field research
Share a link: https://casecent.re/p/192634
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Hybrid/Dual-mode
Case
-
Reference no. SMU-23-0007
Subject category: Marketing
Authors: Seshan Ramaswami (Singapore Management University); Josephine Tan (Singapore Management University); Thomas Lim (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2023
Version: 2023-06-28
Length: 17 pages
Data source: Field research
Topics: Innovation; Market segmentation; Crisis management; Employee empowerment; Brand management; Environmental sustainability
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • Hybrid/Dual-mode

Related

Case
-
Reference no. SMU-23-0007
Subject category: Marketing
Authors: Seshan Ramaswami (Singapore Management University); Josephine Tan (Singapore Management University); Thomas Lim (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2023
Version: 2023-06-28
Length: 17 pages
Data source: Field research
Topics: Innovation; Market segmentation; Crisis management; Employee empowerment; Brand management; Environmental sustainability
View full details