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This is part of a case series. Irena Eris and Henryk Orfinger established their cosmetics company in 1983 in Poland, then still a communist country. Just 19 years later, in 2002, their business had grown from one employee and one product to 218 employees and 300 products. However it was still a small company in a highly competitive market, exposed to multinationals attacking from above and Polish low-cost producers from below. As the founders prepared for the 20th anniversary celebration the following year, they wondered what the future held in store for them. How could they ensure continued growth and success in the years to come?