Subject category:
Human Resource Management / Organisational Behaviour
Originally published in:
2023
Length: 15 pages
Data source: Field research
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https://casecent.re/p/192697
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Abstract
This case is about demolishing a flyover situated in Nagpur city in the State of Maharashtra, India. The city was chosen to be transformed into a smart city under the smart city project of Government of India. A metro rail was to be built and to create the infrastructure for the same an existing flyover needed to be demolished. It was proposed to have a double-decker flyover in its place. But since the existing flyover was in place for quite some time at one of the prominent and busiest squares of the city, it was not easy to demolish it smoothly. As the flyover was in a good condition, people did not get the rationale behind demolishing a well-functioning infrastructure. Moreover, it had its own cultural significance and identity as it was named after the famous king and Maratha warrior from the region, Chhatrapati Shivaji. General public had apprehensions regarding the demolition. Metro officials pondered over the ways to demolish the existing Chhatrapati flyover with minimum resistance from the public. They knew it was not going to be an easy task. If at all this had to be achieved, it could be only through engaging and involving all the relevant stakeholders. Starting six months prior to the proposed demolition date, the public relations team headed by Shirish Apte, DGM - Public Relations explored multiple ways of information dissemination, citizen engagement and creating a buy-in for the proposed change. This case demonstrates how a seemingly complex social issue was resolved through communicating the change vision and participative management.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Geographical setting
Region:
Asia
Country:
India
About
Abstract
This case is about demolishing a flyover situated in Nagpur city in the State of Maharashtra, India. The city was chosen to be transformed into a smart city under the smart city project of Government of India. A metro rail was to be built and to create the infrastructure for the same an existing flyover needed to be demolished. It was proposed to have a double-decker flyover in its place. But since the existing flyover was in place for quite some time at one of the prominent and busiest squares of the city, it was not easy to demolish it smoothly. As the flyover was in a good condition, people did not get the rationale behind demolishing a well-functioning infrastructure. Moreover, it had its own cultural significance and identity as it was named after the famous king and Maratha warrior from the region, Chhatrapati Shivaji. General public had apprehensions regarding the demolition. Metro officials pondered over the ways to demolish the existing Chhatrapati flyover with minimum resistance from the public. They knew it was not going to be an easy task. If at all this had to be achieved, it could be only through engaging and involving all the relevant stakeholders. Starting six months prior to the proposed demolition date, the public relations team headed by Shirish Apte, DGM - Public Relations explored multiple ways of information dissemination, citizen engagement and creating a buy-in for the proposed change. This case demonstrates how a seemingly complex social issue was resolved through communicating the change vision and participative management.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Geographical setting
Region:
Asia
Country:
India