Product details

Café Coffee Day, popularly known as CCD, is an Indian multinational coffeehouse chain. It is headquartered in Bengaluru, Karnataka. It was founded by VG Siddhartha in 1996. In 2022, Café Coffee Day extended to 495 cafes and established a strong presence across India. Café Coffee Day had developed the Indian taste buds by serving various food and beverages such as samosa, biryani, masala sandwich, tikka sandwich, etc. The drinks included different types of coffee, shakes, and lemonade. Café Coffee Day plans to establish further and sustain its position in the Indian market. This case discusses the retail management framework for Café Coffee Day. Furthermore, this case concerns the merchandise and promotional plans for Café Coffee Day.