Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 12 pages
Data source: Published sources
Abstract
The popular US-based pizza chain Papa Johns had global expansion plans and it considered India to be an important market due to its size, growing middle-class aspirations, and rising incomes. Previously, Papa Johns attempted to establish its business in India in 2011, but in 2017, the company closed its restaurants as it could not stand up to the competition. Papa Johns was planning to make a comeback to India. To expand its business in India, Papa Johns partnered with PJP Investments Group based at UAE. The company planned to open 650 outlets in India by the year 2033. It planned to open its first stores in southern cities in India. The first outlet would be opened in Bengaluru in 2024. In addition to this, the company had plans to expand into other regions of the country in the future. Would Papa Johns be successful in its second innings in India? What are the likely opportunities and challenges it would face? Would it be able to challenge the established players in the industry like Domino's and Pizza Hut?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Asia
Country:
India
Featured company
Papa Johns
Type:
Public company
Industry:
Restaurant
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources
About
Abstract
The popular US-based pizza chain Papa Johns had global expansion plans and it considered India to be an important market due to its size, growing middle-class aspirations, and rising incomes. Previously, Papa Johns attempted to establish its business in India in 2011, but in 2017, the company closed its restaurants as it could not stand up to the competition. Papa Johns was planning to make a comeback to India. To expand its business in India, Papa Johns partnered with PJP Investments Group based at UAE. The company planned to open 650 outlets in India by the year 2033. It planned to open its first stores in southern cities in India. The first outlet would be opened in Bengaluru in 2024. In addition to this, the company had plans to expand into other regions of the country in the future. Would Papa Johns be successful in its second innings in India? What are the likely opportunities and challenges it would face? Would it be able to challenge the established players in the industry like Domino's and Pizza Hut?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Asia
Country:
India
Featured company
Papa Johns
Type:
Public company
Industry:
Restaurant
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources