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Published by: IBS Case Development Center
Published in: 2004

Abstract

From an exclusive menswear store in 1993, Pantaloon by 2004, had adopted a pan-Indian model in retailing. Besides apparel retailing, Pantaloon has forayed into the retailing of food, grocery and gold. In a span of 11 years, Pantaloon became India''s largest multiformat retailing company with a turnover of Rs 650 crores in 2004. The case while focusing on Pantaloon''s business model, highlights how it is revolutionising the Indian retailing industry.
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Abstract

From an exclusive menswear store in 1993, Pantaloon by 2004, had adopted a pan-Indian model in retailing. Besides apparel retailing, Pantaloon has forayed into the retailing of food, grocery and gold. In a span of 11 years, Pantaloon became India''s largest multiformat retailing company with a turnover of Rs 650 crores in 2004. The case while focusing on Pantaloon''s business model, highlights how it is revolutionising the Indian retailing industry.

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