Tesla: Building an Electric Vehicle Global Supply Chain

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Case

Reference no. W34521

Subject category: Strategy and General Management

Authors: P Fraser Johnson (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2023

Version: 2023-07-14

Length: 16 pages

Data source: Published sources

Topics: Supply chain management; Supply chain strategy; Corporate strategy; General management; Operations management

Share a link: https://casecent.re/p/192871

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Abstract

In 2023, Tesla, Inc (Tesla), was the most valuable automotive company in the world. Over 20 years, it had developed revolutionary products and a large, complex, global supply chain network. After announcing plans to spend nearly USD150 billion to achieve the strategic goal of selling 20 million vehicles per year, it needed to dramatically expand its capacity. Chief executive officer Elon Musk was facing a key challenge: deciding what changes needed to be made to Tesla's global supply chain to support its strategic objectives. What supply chain capabilities would Tesla need to support these plans?