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Teaching note
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Reference no. UVA-M-1026TN
Subject category: Marketing
Authors: Luca Cian (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 25 August 2023
Length: 8 pages
Data source: Field research
Share a link: https://casecent.re/p/193006
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
-
Reference no. UVA-M-1026
Subject category: Marketing
Authors: Luca Cian (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 25 August 2023
Revision date: 1-Sep-2023
Length: 12 pages
Data source: Field research
Topics: Focus groups; Consumer behavior; Customer centric; Design thinking; Idea generation; App building; Positioning; Target customers; Survey structure; Segment factors; Consumer development; Entrepreneurial decision making; Entrepreneurial strategy; New product development; Consumer marketing
View full details
Case
-
Reference no. UVA-M-1027
Subject category: Marketing
Authors: Luca Cian (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 25 August 2023
Revision date: 1-Sep-2023
Length: 13 pages
Data source: Field research
Topics: Focus groups; Consumer behavior; Customer centric; Design thinking; Idea generation; App building; Positioning; Target customers; Survey structure; Segment factors; Consumer development; Entrepreneurial decision making; Entrepreneurial strategy; New product development; Consumer marketing
View full details
Compact case
Case
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Reference no. UVA-M-1028
Subject category: Marketing
Authors: Luca Cian (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 25 August 2023
Revision date: 1-Sep-2023
Length: 5 pages
Data source: Field research
Topics: Focus groups; Consumer behavior; Customer centric; Design thinking; Idea generation; App building; Positioning; Target customers; Survey structure; Segment factors; Consumer development; Consumer marketing; Market segmentation; Marketing strategy; New product development
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. UVA-M-1026
Subject category: Marketing
Authors: Luca Cian (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 25 August 2023
Revision date: 1-Sep-2023
Length: 12 pages
Data source: Field research
Topics: Focus groups; Consumer behavior; Customer centric; Design thinking; Idea generation; App building; Positioning; Target customers; Survey structure; Segment factors; Consumer development; Entrepreneurial decision making; Entrepreneurial strategy; New product development; Consumer marketing
View full details
Case
-
Reference no. UVA-M-1027
Subject category: Marketing
Authors: Luca Cian (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 25 August 2023
Revision date: 1-Sep-2023
Length: 13 pages
Data source: Field research
Topics: Focus groups; Consumer behavior; Customer centric; Design thinking; Idea generation; App building; Positioning; Target customers; Survey structure; Segment factors; Consumer development; Entrepreneurial decision making; Entrepreneurial strategy; New product development; Consumer marketing
View full details
Compact case
Case
-
Reference no. UVA-M-1028
Subject category: Marketing
Authors: Luca Cian (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 25 August 2023
Revision date: 1-Sep-2023
Length: 5 pages
Data source: Field research
Topics: Focus groups; Consumer behavior; Customer centric; Design thinking; Idea generation; App building; Positioning; Target customers; Survey structure; Segment factors; Consumer development; Consumer marketing; Market segmentation; Marketing strategy; New product development
View full details