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Case
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Reference no. 111-C03A-U
Subject category: Entrepreneurship
Published by: Babson College
Published in: 2002

Abstract

This is the first of a two-case series (111-C03A-U and BAB109). This case series deals with a nascent high-potential business that is conceived by two MBA students who have no experience in the industry where they believe they have found a niche for an exciting new product, a technology platform that enables consumers to pay for merchandise and simultaneously participate in loyalty programmes using any type of cellphone. The case deals primarily with building contacts and gathering resources. Other topics covered are career choice, building a team, venture capital, and board of advisors.

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Abstract

This is the first of a two-case series (111-C03A-U and BAB109). This case series deals with a nascent high-potential business that is conceived by two MBA students who have no experience in the industry where they believe they have found a niche for an exciting new product, a technology platform that enables consumers to pay for merchandise and simultaneously participate in loyalty programmes using any type of cellphone. The case deals primarily with building contacts and gathering resources. Other topics covered are career choice, building a team, venture capital, and board of advisors.

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