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Online storytelling via social networks encourages consumers to connect with brands in the absence of physical proximity. Transitioning online can be a challenge for brands. However, leveraging an online platform's communication strengths can be used to a brand's advantage. To facilitate this digital connection, brands often partner with influencers, who have boomed in popularity over the last few years (Matter of Form, 2021). Founded in 2010, Chick Boss is a socially conscious, philanthropic company that creates bold, contemporary, mixed-metal art jewelry for mature women (45 years old) to showcase their confidence and beauty. Consumer connection and online expansion is Chick Boss' current challenge. The brand aims to increase awareness via its online platforms through online storytelling and influencer marketing. Chick Boss seeks to increase organic sales and connect with modern, tech-savvy consumers. The case invites students to consider how Chick Boss can leverage social media storytelling and influencers to increase organic sales and online growth (Chick Boss, 2022).